Automotive Copywriting

From campaign work for large companies like Hyundai to website SEO for individual Mitsubishi dealers, my automotive track-record is as solid and steadfast as a Subaru EJ22.

I’ve written extensively for the car industry – and whether your organisation needs vehicle copy, customer brochures or an e-newsletter, I can help.

Often it’s about balancing the technical details and their benefits with the ‘big picture’ messaging that sells a lifestyle and attracts the targeted audience.

Tone-of-voice is also crucial, and I’m able to either help you develop a stronger brand voice, or follow your guidelines to deliver communications that seamlessly extend your existing brand.

View a small selection of my car-industry copywriting work below.

If you don’t have the time, inclination or skill-set to write your own automotive marketing comms, contact me today for a chat.