Finance & Insurance COPYWRITING

Finance & Insurance copywriting was always my area of specialism when I worked ‘in-house’ for advertising agencies like Ogilvy and Clemenger, so I wrote for clients like  American Express, St George, Commonwealth Bank, Westpac, AMP and QBE.

Whether it’s customer letters or product brochures, website copy or advertising campaigns, banks and insurance companies generally communicate a lot, so they require a lot of help in this area.

While larger businesses may already have an established ad agency, they’re often looking for ways to minimise costs by handing smaller jobs to more responsive operators with leaner business models, such as myself. Whatever your requirements, I’m able to follow your established brand identity and tone of voice, to deliver communications that seamlessly extend from your existing brand.

Meanwhile, smaller or fledgling businesses often benefit from the wealth of experience I have in this industry, as well as the opportunity to put out ad agency-standard work for a fraction of the usual cost.

Find out more about some of my financial clients below – and contact me here if you’d like to discuss your requirements.