Small Business Packages

Put the best communications services within reach, no matter what size your business.

Ad agency-standard work shouldn’t just be for the big industry players. I offer all the skills, experience and creativity you’d expect from a large communications agency ­– but without the inflated costs that can discourage smaller businesses from employing them.

With my lean business model, you get exceptional value – and your budget gets invested in top-quality work that actually works.

 

The key challenge for most businesses:

Many small and medium-sized businesses are great at creating the actual products and services that people want or need – but they’re often less adept at developing clever, compelling messaging that connects with their customers and wins them over.

That’s where I come in – with the ideas, the strategies and the solutions to help you engage with your audience, build brand loyalty, and persuade them to take action.

I’ve developed a range of services that deliver the core components of a successful business comms strategy.

Introducing tailored packages and services ideal for businesses like yours:

 

STRATEGIC STARTER –

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What is it?

Let me learn all about your business, and then offer invaluable strategic direction, with ideas for new marketing and advertising tactics, and advice to help you strengthen your brand.

Includes:

- An initial client briefing session, conducted by phone/Skype/email, so I can find out more about what you do, and how you do it.

- Background research to find out more about your industry, your competitors and the latest trends for businesses like yours.

- A 12-month marketing plan, outlining and scheduling the best ideas, strategies and actions to help your business grow, tailored to your individual business, and featuring key recommendations.

- A comprehensive style guide outlining the recommended tone of voice, language and visual identity for your business, to help you build a stronger, more dynamic brand.

Investment: $1,995 - $3,995 (depending on business size and scope of work)


CASE-STUDY SWAGGER –

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What is it?

Case studies are a powerful ways to shout about how brilliant you are! Done well, they tell your reader what you did, how you did it, the real-life deliverables, and the outcomes produced.

 

I’ll chat with you about your success stories, and get all the information I need to develop case studies for your business, to be used on your website, social media, brochure or mailing.

Includes:

- An initial client briefing session, conducted by phone/Skype/email, so I can find out more about what you do, and how you do it.

- Case study delivery.

- The opportunity for one rounds of client amends.

- External proofreading service.

Investment: AU$295 per case study (400 word limit)


WEBSITE KICK-STARTER –

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What is it?

Without the right groundwork, building a website is rather like building a house with no plans – so this service provides everything you need to develop a crystal-clear roadmap of your website, before it’s built. Get this right at the early stages, and you’ll likely save yourself a lot of time, money and hassle later on!

I’ll deliver all the ‘information architecture’ – ie. the strategic planning – your site needs in order to get built, including a site map and navigation recommendations, together with all the page layouts and wireframe designs a web developer will need to build you a great site.

I’ll also help you to identify your audience and understand their wants and needs, and I’ll outline their proposed journey as they move through your site.

Finally, I’ll map out the best practices for your business in terms of design, copy and SEO – all documented in a clear, structured plan for your site.

Investment:

4 page site: AU$995

7 page site: AU$1,295

10 page site: AU$1,495


WEBSITE BUILDER –

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What is it?

This service is offered after we’ve taken you through the WEBSITE KICK-STARTER package – and it offers full web design and development, to deliver you a fully-working website at the conclusion.

Project management services (to liaise with you as the process evolves) are included as part of this service, to ensure you’re 100% happy with the evolving designs.

As websites can vary dramatically in scope and requirements, please contact me for a tailored cost-estimate for this service.


WEBSITE PAGES –

What is it?

Perhaps you already have a web developer building your site, but you need text for each page, written by someone who knows what they’re doing. If so, this package provides key pages of text for your website.

Each page will be SEO-optimised for targeted keywords, and they’ll present your offering in the best possible light, using dynamic, engaging copy that reflects your brand and projects an image of warmth and professionalism.

Includes:

- An initial client briefing session, conducted by phone/Skype/email, so I can find out more about what you do, and how you do it.

- Delivery of website text (ie Homepage, About Us, Services, Products, FAQs)

- The opportunity for two rounds of client amends.

- External proofreading service.

Investment:

Choose from:

4 pages (500 word limit for each page): AU$1,295

7 pages (500 word limit for each page): AU$1,595

10 pages (500 word limit for each page): AU$1,895


ARTICLE-WRITING –

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What is it?

I’ll write a series of key article or blog posts for your website, that will go a long way towards building your search engine status over time.

 

‘Pillar’ Blogs or Articles are a core component of any successful Search Engine Optimisation strategy. You could spend thousands employing a dodgy SEO company to use risky, questionable tactics to help you secure a Google ranking – or you can take a safer, more strategic long-term approach and upload regular keyword-rich blog articles, recognised and rewarded by Google as one of the best indicators that you have a reputable website that deserves a good ranking.

Includes:

- An initial client briefing session, conducted by phone/Skype/email, so I can find out more about what you do, and how you do it.

- Article/blog theme ideas (if required)

- Article/blog delivery

- The opportunity for one rounds of client amends.

- External proofreading service.

Investment:

Choose from:

4 keyword-optimised articles/posts, delivered over 4 weeks (500 word limit for each page): AU$1,195

8 keyword-optimised articles/posts, delivered over 8 weeks (500 word limit for each page): AU$1,995

12 keyword-optimised articles/posts, delivered over 12 weeks (500 word limit for each page): AU$2,895


SOCIAL MEDIA SAVVY –

What is it?

Love it or loathe it, there’s no denying the power and influence of social media in today’s tech-connected world – and if you’re not actively on it, it can be an instant ‘black mark’ against your business, damaging your credibility and hurting your brand.

I offer a social media small-business package designed to boost your online presence, get you engaging with your audience and transform customer interest into customer sales, and ongoing brand interest and loyalty.

Includes:

- An initial client briefing session, conducted by phone/Skype/email, so I can find out more about what you do, and how you do it.

- 1 post per day on one chosen social media platform (Facebook or Twitter)

- 1 re-post per day

- Regular page monitoring and management, to filter out spam, interact with your fans and respond to enquiries, comments and messages.

Investment: AU$695 per month, per platform

Add on:

One-off social media page setup (including design, imagery, layout and settings): AU$495 per page.