I’m employed as a copywriter and editor for companies across the globe.
Find out more about some of the writing services I offer, and contact me here to discuss your individual requirements.
Web copywriting is a fine art – and done well, it can drastically impact on your business success. From scanability to active voice, inverted pyramids to subheadings and break-out boxes, there are a more than a few techniques that only the best copywriters know how to execute effectively.
If your website reads well and engages your audience, your visitors will stay longer, dive deeper, and be better persuaded by what you’re selling.
I craft web copy that builds your brand, informs your visitors, and most importantly, persuades them to act.
SEO copywriting uses keywords and links to enable your site to rank well in Google’s search results, while still engaging your visitor. It’s a tricky balancing act – and it’s also a little-understood and constantly-evolving technique that many people get wrong. So let me help you to get it right.
Email Marketing Copywriting
Building a relationship with your mailing list can be one of your most powerful powerful method for business success. I can advise you on the right e-marketing platform for your business and the best techniques to build a following, as well as email copy, campaign ideas, and (if required) beautiful email design layouts and templates that will win them over.
Let’s face it. A lot of company brochures, fliers and leaflets are a wasted opportunity. They’re often written in-house, they lack a customer-focused perspective, and they’re full of corporate jargon, typos, and dry, irrelevant information. Most importantly, they focus on features, rather than the end-benefits for your customers
You need to build trust, awareness and a strong brand identity, with brochure copy that jumps off the page, sells the benefits of what you offer, and compels your reader to act. And that’s where I come in…
Case Study Copywriting
Case studies are a powerful ways to shout about how brilliant you are! Done well, they tell your reader what you did, how you did it, the real-life deliverables, and the outcomes produced.
Whether you’re using them on your website, in brochures or within sales presentations, I can craft case studies that do all of the above and more.
Sales Letter Copywriting
Sales letters often end up in the bin without even being looked at – so yours needs to do something pretty special to grab people’s attention.
From great headlines to dynamic messaging and a strong call to action, a successful sales letter can be worth its weight in gold. Whether you need a standalone letter, an introduction to a mailing, a sales presentation, or an email, I’ll craft a winning sales letter to wow your customers.
Ad Concepts & Copywriting
Once upon a time, people needed products to survive. Nowadays it’s the reverse – because products (and brands) won’t last long without people.
We’re bombarded with countless advertising messages every single day, so it’s not enough just to be one of them. You need to stand out from the crowd and get noticed.
Quite simply, I provide the engaging campaign ideas, the attention-grabbing headlines, and the clever, relevant ad copy to help you do exactly that.
Editorial & Proofreading
With every communication you produce, your company has a powerful opportunity to impress your customers. Polished, professional, well-written marketing copy enhances your reputation and increases customer engagement – but dry, uninspiring content, corporate jargon, clichés, awkward-sounding or incoherent messages, spelling mistakes, typos and bad grammar all contribute to a poor first impression.
My editorial and proofreading services will refine and transform your existing marketing materials, helping you to project an image of professionalism and attract more of the right fans, followers and customers.